Chameleonschool.com is committed to providing objective, evidence-based and trustworthy information and guidance on all aspects of chameleon care.
The following sections set out our editorial principles, standards and processes:
Our content will be accurate, balanced and transparent. Information given will be judged against the best available scientific evidence and sources named wherever possible. Where content contains conjecture or opinion, this will be clearly indicated.
Chameleonschool.com is accountable to its audiences and will deal fairly with them. We will be open to admitting mistakes and encourages a culture of learning via user feedback. In addition, the editorial processes will be transparent.
2.3 Serving the public
Chameleonschool.com will put its audiences’ interests first when sourcing and developing content. We will consult with relevant professional bodies, charities and other interest groups, but serving our clients’ interests will remain paramount.
2.4 Taste and decency
All content on our website will be suitable for a general audience and will not include reasonably deemed offensive material.
2.5 Impartiality and diversity of opinion
Our content will be objective, impartial and even-handed. Where views differ, and no scientific consensus can be found, we will reflect all significant strands of opinion and state the uncertainty clearly.
We are committed to maintaining strict privacy controls. Personal information, including any correspondence, will not be disclosed without the user’s prior explicit consent unless we are required to do so for legal reasons (such as a Court Order) or disclosure is in the public interest. Permission will be sought from service users where photographic images are used.
We have a clear mandate to produce accurate, balanced and transparent information. Accordingly, no website editor, author, or administrator will be asked or is permitted, to provide favored treatment to any partner organization.
4. Staff Training
All editorial staff are given the training to ensure editorial standards are met.
5. Editorial process
5.1 Phase 1: Research
The evidence-based knowledge that informs all our content is derived from the direct experience of people involved in caring for chameleons. In pulling together this knowledge to provide users with a rounded and balanced package of material on a particular subject, we require our content authors to consult with peer-reviewed research. Internally, we have developed a system for classifying different types of research evidence with respect to their validity.
For knowledge of direct experience, they consult people with direct and current experience in dealing with their chameleon care content requirements, national charities with recognised expertise and specialist interest, and people who may be directly affected by a topic or issue.
5.2 Phase 2: Production
Once a piece of content has been drafted, it is edited by a member of the owner of chameleonschool.com David Pyke:
It is checked for:
- Common factual errors
- Adherence to house style
- Overall presentation
5.3 Phase 3: Policy sign-off
David Pyke must approve these policies before they are published online.
5.4 Phase 4: Review of content
The content on chameleonschool.com is reviewed systematically. The major content is reviewed annually, and content less susceptible to change in knowledge and evidence is reviewed at least every two years.
Comments from users and stakeholders on published content are considered on a day-by-day basis as they arrive, and content is reviewed and amended immediately if necessary.
6. Appeals procedure
In the unlikely event of a complaint about online content that the editor cannot resolve, the matter will be escalated to David Pyke.